https://ekalaya.nindikayla.com/index.php/home <p><strong>Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia </strong>is a journal Community Service published by Nindikayla Publisher. This journal is published 3 times a year, ie in January, May, September. The article was published on the results of community service related to education, science, technology, socio-economics, and entrepreneurship.</p> Nindikayla Institute en-US Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia 2963-8771 https://ekalaya.nindikayla.com/index.php/home/article/view/169 <p>This community service activity aimed to increase the knowledge of UMKM actors regarding product branding, business legality, and digital marketing in Sukabares Village. The activities included an entrepreneurship seminar, mentoring for UMKM of a banana chips (Kripis), and a bazaar. The activity was attended by 32 participants of UMKM actors. The seminar evaluation used a one-group pretest-posttest design consisting of five multiple-choice questions. The average percentage of correct answers increased from 28.42% in the pre-test to 92.63% in the post-test, representing an increase of 64.21%. The UMKM of Kripis mentoring included branding, labeling, packaging, assistance in obtaining a Business Identification Number (NIB), and Halal Certification. The bazaar also served as a promotional media for UMKM products.</p> Surti Zahra Angrian Permana Mamay Komarudin Annida Nur Alifa Jeproy Lumban Gaol Lusi Yanti Rangga Adi Baskara Copyright (c) 2026 Surti Zahra, Angrian Permana, Mamay Komarudin, Annida Nur Alifa, Jeproy Lumban Gaol, Lusi Yanti, Rangga Adi Baskara https://creativecommons.org/licenses/by-nc-sa/4.0 2026-08-08 2026-08-08 5 3 331 343 10.57254/eka.v5i3.169